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It’s no surprise to anyone that esports has started to infect popular culture around the globe. Twitch and Youtube views for competitive and comedical content for games like Fortnite, League of Legends, Overwatch, and many more have been increasing daily. The viewership numbers and fandom have been matched by large investors ranging from professional athletes to C-level employees to large tech conglomerates. Here is just a few updates from the past week.
Team Solomid (TSM)
TSM has a knack for success in League of Legends and Smash Bros. historically, and Fortnite in 2018. With players like Bjergsen, Myth, Hamlinz, Leffen, and Zero, TSM has consistently shown that they are the top contenders regarding the North American esports scene. They have recently acquired 37 million dollars in investments from popular names like Golden State Warriors’ Stephen Curry, Yahoo Co-founder Jerry Yang, 49er’s QB Steve Young, and more. These investors foreshadow a few things. Many investors are from the Bay Area of California, originally where TSM was from. This could represent future localization opportunities for the franchise. A report also stated that 20 million will go toward franchising fees and a new esports training center in Los Angeles. Team Liquid and Counter Logic Gaming have already established these facilities and Andy Dinh, TSM’s founder, is close friends with the two of them. The other 17 million has not been reported on, but we can assume exciting things will come of it.
Immortals (IMT)
Immortals is a fairly new organization relative to the likes of TSM and Team Liquid, but they have done more than enough to cement themselves in the industry. CEO Noah Whinston has been making waves in the scene with an acquisition of former Cloud 9 CS:GO players Stewie2k and Tarik for Made In Brazil, a branch of IMT. Along with that, they also own the LA Valiant, a top 4 team in the Overwatch League and are also based in Los Angeles. They have recently received a large investment from Meg Whitman, former California governor nominee and former eBay and Hewlett Packard CEO. Her investments have gained her a seat on the board of executives for IMT and have boosted the total investments at IMT to over 100 million dollars.
Smaller Investments
Not every organization is in the millions of dollars, but still some notable partnerships were made last week. The Pittsburgh Knights have closed a sponsorship deal with Totino’s. The New York Excelsior, or NYXL, have a new partnership with Undefeated to create new, more fashionable OWL jerseys. Lastly, Domino’s Pizza has partnered with the Gfinity Elite Series till 2020.
Overall these investments only show that esports is still growing, even at the highest peaks. There is opportunity and faith in the industry and only time will tell how large it can become.